Bringing Transparency & Speed to Outdoor Advertising
Founded in Varanasi, we are building India's largest and most trusted OOH marketplace, enabling brands and agency partners to browse, book, and deploy campaigns in minutes instead of weeks.
How we are reinventing Out-of-Home (OOH) media
Traditionally, planning an outdoor campaign meant running around through unorganized brokers, managing dozens of emails, hoping the site actually had municipal permission, and manually checking if the hoarding was installed correctly.
We established The Outdoor Advertising to remove every single layer of friction. By building an open, searchable marketplace, we bring verified live inventory to media buyers. No more hidden margins, outdated availability, or uncertain execution.
Every property listed on our marketplace undergoes strict auditing—verifying geo-coordinates, structural stability certifications, light status, and municipal validity. We empower corporate buyers and local businesses alike to run verified physical campaigns with the metrics, speed, and integrity of digital search.
Built for both sides of the OOH market
For Media Buyers & Brands
- ✓Browse live map views, dimensions, and structural specifications on a single search portal.
- ✓Lock bookings instantly with clean calendar date range selection.
- ✓Escrow-safe checkouts through Razorpay with absolute payment accountability.
- ✓Receive verified execution photos post-campaign installation.
For Media Owners & Asset Managers
- ✓Digitize physical listings instantly and stop depending on manual Excel inventories.
- ✓Control monthly price packages, slot calendar blocking, and approval states.
- ✓Receive direct automated payout structures directly into your company bank account.
- ✓Tap into automated enterprise sales funnels from national advertisers.
How we verify every site
Absolute Geo-Verification
Every hoarding, gantry, and display panel is mapped using exact coordinates. We double-check each location against local city permissions before the listing goes live.
Audited Impression Flow
We leverage clean municipal transit counts and regional traffic estimation data to present realistic impressions daily, helping you calculate target ROI efficiently.
Escrow Payout Security
All transactions are secured via Razorpay escrow routing. Funds are verified and held safely, releasing payout splits to site owners only after booking execution confirms.
Get started with The Outdoor Advertising
Create an advertiser account today to explore Varanasi's premier locations, request custom dates, and launch modern campaigns seamlessly.